In 2011, Brad Hildebrand took his first journey rappelling down 20 stories in downtown St. Louis. Why? To go Over the Edge for Special Olympics Missouri.
Over the Edge is a one-of-a-kind yearly event where participants raise a minimum of $1,000 so they can rappel down a multiple-story building. Participants not only get an adrenaline-pumping adventure but also raise money to help fund Special Olympics Missouri athletes.
Brad works for KSLQ in St. Louis and promotes a variety of different charities on his radio show. Back when he first started, Brad joined another radio station’s team to go Over the Edge so he could conquer his fear of heights.
“Quite honestly, the first time I ever did it, maybe I had a selfish motive; I wanted to raise money for Special Olympics but I also have a fear of heights. So I tried to overcome my fear of heights,” said Brad.
Much like how Brad conquered his fear of heights, Special Olympics athletes are conquering their fears and are smashing the stigma that many have associated with intellectual disabilities every time they compete in Special Olympic Missouri events.
This year’s event will mark Brad’s seventh year straight going Over the Edge for Special Olympics Missouri. Now, he is part of KSLQ’s own team that has been participating together since 2013. Every year, they are helping to make the event bigger and better by recruiting more people to join their team and raising more money for the cause.
Over the years, Brad has personally raised money by doing a lot of on-air fundraising. He also raised money by promoting the event on his social media outlets. At one point in time, he offered an advertisement deal that advertisers would buy a fundraising package that would benefit the cause.
His team has been able to raise money by talking about the event on-air since some of them are radio hosts as well. Others fundraise through networking with people they know.
Last year, his team was able to set a new personal record by raising over $11,000 and recruiting eight people to rappel on their team. This year, they are have already started their fundraising efforts for the event and are looking to double what they did last year by raising $22,000 and recruiting 16 people to rappel.
Brad enjoys the camaraderie he feels with his Over the Edge team and likes to feel like he’s making a difference in the lives of others.
“People will say ‘My cousin is a Special Olympian or my kid is a Special Olympian and thank you so much for doing what you’re doing,’” Brad said. “It’s always sort of a nice feeling you know, to have that feedback that you’re making a difference hopefully and people are appreciating it as well too.”
This year, Brad and his team will rappel down the Hyatt Regency St. Louis at The Arch on October 7. People also have the chance to raise money and rappel down the Jefferson State Office Building in Jefferson City on October 14.
To learn more and sign up to have your own thrilling and fun adventure, visit http://www.somo.org/edge